The 3 components
What, where, when, 3 simple words that can catapult your brand into the limelight. In the modern digital world of today being creative is not enough to guarantee that your brand will grab the attention of consumers. However, to understand the importance of this process we need to look at each component individually.
What to post?
Digital Media buying agencies aid you in making sure that the content that is to be displayed are in accordance with the image of your brand. They make sure that what you are offering to the world will be something that consumers will be interested in and will be intrigued by it. In this step of the digital media buying process, the digital media agency operates in an advisory role and only a handful of agencies even deal with the ‘what’ of a client’s brand.
When to display?
This step is where digital media buying services are more involved with the advertising process. The digital media buying agency provides you a list of potential locations where your advertisement can be displayed. While traditionally a media buying company deals with print, television, radio, outdoor etc. A digital media buying company uses the digital spectrum to promote your brand. It publishes your website on different websites that are visited frequently by your target market to get a greater amount of user interaction with your brand. It is essential for a digital media buying agency to make sure that they have an array of websites on which the advertisements can be posted on.
Where to showcase?
Timing is crucial for a brand. Depending on if you are a new brand or an established brand during the time at which your brand showcases its advertisements is extremely important. To better understand how important timing is in digital media buying let us look at consumer goods in supermarkets. Shoppers usually go to the supermarket on Sunday, now for your advertisement to be successful you need to make sure your advertisements are displayed around this time so that consumers see your advertisements and go to the supermarket and purchase your product. Similarly, whatever your brand is, the time at which it is displayed will be instrumental in attracting consumers.
All of these components are essential for any media buying agency and any company wishing to partake in business with any agency. In order for your marketing campaigns and your brand to be successful these components need to be operating at the highest efficiency by an agency. This coupled with a collaborative effort with your digital advertising and digital media buying agency will bring your brand into the limelight.