There are about 5.6 billion searches on Google every day, meaning that many people are constantly searching for something just on this one searching platform. Even if we consider a very small amount of this 5.6 million, a very substantial amount of people are searching for exactly what your business is offering. But in order to come up high on the search results, you need to have a very good SEO score.
SEO is a very useful tool for having a better presence online. This tool helps in increasing not only the quantity but also the quality of the traffic on a company’s website. A better SEO helps in bringing organic and unpaid traffic through search engine results to queries related to your offerings.SEO helps in developing a website that is easy to access and to operate as well.
SEO can be done through two methods: On-page and Off-page optimization. On-page optimization strategies relate to having consistent, good and trustworthy content on your website with specific and well-researched keywords. Off-page optimization refers to having strategies to increase the website’s SEO score through website promotion and link building.
SEO holds a key importance in digital marketing. It helps companies, with an online presence, have a high conversion rate and have more clicks on their links online. Conversion rates are the rates at which visitors on the website actually perform the intended goal of the site. These may be to buy the product, download an app, fill out a form, donate etc.
This strategy is cost-effective since, essentially, the company is employing methods that get the website unpaid and organic traffic. For this to be truly successful, a company needs to make sure that they have good, consistent content coming up and that they have a specified target audience with the former tailored to their needs.
Search Engine Optimization leads to having higher traffic on your page, which leads to having higher sales and higher fulfilment of the essential goal of the company. This also helps in increasing the brand awareness of the company and leads to consumers having associations with a specific keyword with your brand and what they search on search engines.