Stats and trends can offer the users a handy insight into where the customers and social media users are giving more attention and where the company needs to spend its resources and time. If you love data and statistics and are also a fan of the art of Digital Marketing, you will love these statistics that we have gathered for you from various different researches.
Let’s start off with a stat that shows how BIG the internet is. As of now, over 40% of the World Population have access to the internet. Back in 1995, this number was less than 1%. It is estimated that there are about 4,278,364,302 people who have access to the internet, as of now, and the number is increasing by every passing second.
Globally there are about 3.5 billion searches on the internet every other day, which shows the importance of having a good search engine optimization (SEO) for your digital marketing. Because even if we take a very small percentage of this amount, we can see how still a considerable amount of people are searching for exactly what you are offering.
92% of all people searching for a business or service pick the results on the first page of Google results and more than 90% of all website traffic are driven by search engines. Therefore, keeping a healthy SEO score is vital in today’s day and age.
Mobile marketing is done through text messages and emails to reach the audiences on their phones. About 80% of all smartphone users like to purchase from companies who have an easy to use and helpful mobile site or app.
Visual content on the internet has a much far reaching affect than any other content. About 65% of the visual content is, usually, recalled by people that they had seen almost 3 days earlier, compared to only 10% of the written content that they had seen. This might be because the human brain processes images sixty thousand times faster than text-based content.
But we cannot overshadow the importance of blogs and content marketing with this stat. Written content gets about three times more leads than other outbound marketing techniques. This method is not only effective, but also costs 62% less. Brands do see how vital this type of digital marketing is, as they spend about 25 to 45 percent of their marketing budget on content.
This year, it is estimated that about 2.77 billion people will be using social media all around the globe. Marketers constantly target these segments and get a lot of marketing reach through them. Infographics are shared and liked by 3 times more users on social media than any other type of content on social media.